Development of a sales promotion, which exemplifies the interaction of selected product pairs (digital camera and printer) through an interactive infotainment concept. Promotion on 12 european Canon websites.

Conception of an infotainment dramaturgy that ensures to highlight all relevant product features. 3-D rendering of all hero product pairs. Featuring of all core function sequences through 3-D animations and additional secondary information.
Multilingualism control through an XML interface.

3D rendering,  design concept,  didactic concept,  dynamic flash,  multilingualism,  storyboard und XML - interface